About the artist

Diana León / Visual Artist / Jewelry designer / Gemologist in progress. 

Diana is a Mexican artist born in the small city of Torreón, Coahuila, MEX and currently established in the city of roses, Portland, Oregon, USA.

Diana explores her creativity through the use of metals and precious stones, seeking an elevation of the senses and meticulous care in the details and quality of her pieces. The main motivation during the creative process is to create an intimate bond between the wearer of the piece, and the piece itself, full of symbolism and belongings.

Among her main interests and inspirations are romanticism in nature, the duality of the human being, femme fatales, the Art Nueveu style. As well as powerful female figures from history, and surrealism. 

Diana has a degree in Visual Arts (2010 -2015) at Universidad Autónoma de Nuevo León (UANL) in Monterrey, Mexico, studies in Fashion design and textile industry (2008-2009) at Universidad del Valle de México, Campus Guadalajara (UVM), studies in Jewelry Design and Manufacturing (2018-2019) as well as certifications in Gemology with a specialty in Diamonds at GIA (Gemological Institute of America), where she was accredited with the following certifications: Jewelry Applied Professional (2020) Pearls (2022) Diamonds and Diamond Grading (2023).

The name Retórica arises based on the idea of ​​a strong, feminine sound, with a meaning based on language theory and studies which in this case is applied in the visual theory. Jewelry is an object that throughout history has always been given a feminine connotation and given as gifts, but also a weapon of empowerment and expression.